Back to black, a modern analog hybrid photography

The Back to Black project is set up as an international project in which Photon joins the global trend of reviving interest in black-and-white, analog and the so-called hybrid photography, and especially in contemporary, creative use of old photographic techniques. In modern times, these are often associated with the use of contemporary technologies, which expand the creative field of application and bring original solutions even in today’s mostly digital time. This research is in terms of content focused on representing different approaches of contemporary artists to the medium which was not long ago predicted to go extinct.

There has been an incredible turnaround in recent years as the popularity of analog and black-and-white photography has begun to revive. Analog photography, that was thought as obsolete, is experiencing a renaissance, especially among young people. Wide and renewed interest in analog photography can be seen especially on social media, where large communities with millions of followers have sprung up in the last few years. Also in the field of artistic photography, where the practice of hybrid photography has already prevailed in the last two decades, this trend is well adopted, especially among young photographic artists. Today, they use all the technologies and tools available, and the works are a combination of the latest technologies and the oldest photographic techniques. A part of this rich practice, which is so hearty enriched and re-thought with photographic history, can also be seen in this exhibition.